Sales Channels

In eCommerce, sales channels refer to the various platforms and websites where businesses can sell their products and services to customers online. Each sales channel has its own unique set of benefits and challenges, and the best channels for a particular business will depend on factors such as the type of products being sold, target customers, and overall business goals. Using multiple sales channels, businesses can reach a wider audience, increase brand visibility, and boost sales.

Otomate allows managing the following types of channels:

  • Online stores created with website builders: eСommerce websites that are created using website builder tools, the use of which does not require technical expertise, coding skills, or resources to build a custom online store from scratch.
  • Online marketplaces: online platforms where businesses can sell their products without having their website.
  • Social media: social media platforms not only allow to sell products without having a website but also increase brand awareness.

Otomate supports a multichannel approach and allows you to manage several sales channels in one place. For example, you can combine a social media platform and a marketplace for selling, and Otomate will make it effortless to organize and keep your product information up-to-date across channels.

Available sales channels on Otomate

Otomate facilitates integrations with several e-commerce platforms, including Shopify, WooCommerce, eBay, and Facebook. As we continue to enhance our capabilities, we plan to expand our integration options with additional platforms in the future.



Shopify is a cloud-based easy-to-use eCommerce website builder with a range of features and tools for customization, that allows businesses to create and sell products online.

Channel data integration: Import and export.



WooCommerce is an open-source flexible and cost-effective Commerce plugin for WordPress that allows businesses to create a store and start selling online.

Channel data integration: Import and export.



eBay is an online auction and marketplace for buying and selling goods worldwide.

Channel data integration: Export only.



Facebook is a social media platform where businesses can set up a digital storefront (Facebook Shop), allowing customers to browse and purchase products directly from the platform.

Channel data integration: Export only.